Damn it! – the Pitti Uomo 93 was truly a successful event for us! Can’t describe it better than this…lucky me! Made new contacts, cultivated old and new friendships and had pizza & espresso every single day…
In return it feels like we walked a hundred kilometers through Florence’s streets! Szymon, Rochiester and I arrived in Florence late Friday before the world’s most important exhibition for classy menswear started. After a quick check-in to our acutally not that good Airbnb appartment we wanted to go out! We were starving, so we „jepped“ through the beautiful streets of Florence to find something to eat.

(„to jep“ – the way
to stroll through
the streets like
Jep Gambardella
in „La Grande Belleza“)

The main reason for our journey was to visit the trade exhibition „Pitti Uomo“ at the Fortezza da Basso. Among others to show the world that our collaboration partner FALKE does not only produce knee socks,
but also overgarments!
For the Pitti Uomo FALKE provided coats, trousers & knitwear for us. And the effect was great! On the one hand we back FALKE fashion and felt absolutely comfortable. On the other hand a photographer of the New York Times Fashion liked our FALKE outfits so much that she shared two pictures on the NYTF Instagram account with 2,3 mio followers. GQ USA chose a picture of us chatting with the bloggers Johannes, Justus and Sandro as the title picture for the Pitti article.

THAT’S F**KING DOPE ISN’T IT?!

But this year we noticed, that the vibes of the Pitti Uomo kind of change! There have been a lot of new faces, which does not mean anything bad. But for us it seemed like that a lot of these new faces neither have seen the exhibition from the inside nor are interested in exploring it. Colors over colors and summer tones in the winter season, just to get caught by the photographers. We don’t think that it always looked bad – but in our opinion it means something different to have class – for having class you need attitude and authenticity!
The top of this circus was a dad and his two sons – very well dressed and his sons were very cute. But the Pitti Uomo has nothing to do with little boys which are brought in front of the cameras by their dad to get attention. That compares to beauty pageants in the US,
where parents try to make profit in any shape and form out of their daughters.
That was not the only we reason we spent more time inside of the exhibition!

*the following pictures do not purpose to be an example for the above mentioned!

We made a lot of appointments with our collaboration partners to finally meet in person for the first time or again. That fixes the relationships and builts smooth working conditions. And during the time we had no appointments we were heading for new possibilities to collaborate and especially for new inspiration – also very successful!

So we can say that we had a lot of fun and success inside and outside of the exhibition halls
and we can share this with you in our articles soon.

On this way we want to tell special thanks to our photographer Rochiester
who caught us with his camera from all sides.
Without Rochiester we wouldn’t have this much material
which we share with you on Instagram and in this article.

With this in mind – Cheers!