And especially to the „Pitti Peacocks“ exist the most diverse opinions from the most different people.

To attend to these questions in detail would be too much input for this article.

But as usual we would like to share our view over the things (actually it’s my view but I`m sure that Szymon agrees mostly).

I would claim, that the Pitti Uomo would definitely lose a part of it’s appeal without the „Pitti Peacocks“. Perceived the media hype of this trade fair increases more and more, which of course can frighten some buyers/sellers, to fix the dates of the Pitti in their calendar, since there is a risk, that this event loses it’s authenticity. But the brands have a huge possibility to spread the name, the products and the message of their brand using influencers during the Pitti Uomo. So many lifestyle magazines send their photographers to shoot the ones, who maybe already wear the next season fashion of the brands exhibiting at this fair. Nevertheless the Pitti Uomo should not evolve to an influencer event – I´m sure that would be interesting and funny too, but the vibes of the Pitti Uomo, these „la dolce vita vibes“ would just get lost – and nobody wants that, right?

Already 6 month before the event I`m really excited to visit it – since it takes place twice a year, I´m excited all year long! When I visited the Pitti Uomo for the very first time, I just went there to be there. I`ve seen a lot of pictures on instagram and put this on my to do list. When I go to the Pitti Uomo now, it’s a mix between fun time and business time. If you would judge us from the outside, you would definitely call us „Pitty Peacocks“, and we would not deny it, even if the term „Pitti Peacocks“ has a slightly negative touch. But our business is being influencers and bloggers and we can exert this business perfectly at this fair. With every edition we make new friendships and get to know people who inspire and motivate us. And usual for every business, contacts are most important for new opportunities. Additional we have the possibility to take care of the already existing business relations, since the contact mostly exists through e-mails. So for us the Pitti Uomo is always personally and businesswise very succesful!

As already said, this Pitti Uomo edition was an amazing event with great experiences and we are looking forward to seeing the evolution of this trade fair.

Herewith we want to say thank you to all our partners and especially to our photographer Rochiester a.k.a. rawchesta!